Revealing the agency behind the work.
Allen Hall Advertising (AHA) is the University of Oregon’s student-run advertising agency, where students gain hands-on experience creating work for real clients while developing the skills, confidence, and creative perspectives that shape their futures.
Before AHA could continue helping brands tell their stories, we needed to define our own.
As the agency grew, its existing identity no longer reflected the scale, ambition, and community behind the work. We saw an opportunity to create a brand that captured not only who AHA was, but who it could become.
Stepping Stones – “The Story of Growth”
A short film capturing the evolution of AHA, from students discovering their creative voices to becoming the next generation of advertising professionals.
My Role
- As Director of Account Management, I led a team of 5–7 account managers while managing my own client accounts, including the AHA Rebrand. Because our client was the agency itself, I stepped into a unique role: representing the wants, needs, and ambitions of the broader AHA student body while collaborating with our director team to shape its new identity.
- I guided the rebrand from the account side, gathering feedback from AHA members, helping define our strategic direction, and keeping the creative work grounded in the experience we wanted the organization to create for its members. I also helped develop lesson plans and lead our weekly two-hour all-agency meetings, creating space for students across departments to learn, collaborate, and grow.
- Ultimately, my role was to help turn AHA’s ambitions into something tangible: a brand that represented where we were, reflected where we wanted to go, and gave future generations a foundation to build on.
The Website
AHA Handbook
The Result
Allen Hall Advertising evolved from an organization searching for a voice into a fully realized brand with a creative identity built to last. Since our graduation, new members have continued to build on the style guide we created, carrying our visual language, art direction, and voice into each new generation of AHA work.
Our original work remains woven throughout their website and social presence, while the system we established continues to shape how AHA presents itself to the world. AHA continues to grow and evolve every year, but we provided the foundation for it all. Check them out online or on socials!
The Team
- Account Manager: Jack Chasin
- Project Manager: Luke Southall
- Art Director: Christina Nguyen
- Copywriter: Bjorn Johansen
- Designer: Ainsley McRae
- Animator: Brian Sackey
- Strategist: Audrey Alan
- Social Strategist: Camille Weinheimer
- Producer: Charlie Nguyen