A local family-owned food truck in Eugene, Oregon, that sells miniature donuts. Not to be mistaken for donut holes or munchkins!
The Ask
Our client wanted to breathe some new life into O’ My Mini Donuts and its place in the Eugene community. Because Eugene has no shortage of heart, we set out to make sure this little food truck had a presence big enough to match it.
My Role
- Led all client communications, including emails, weekly meetings, on-set advisement, and event hosting.
- Coordinated with external partners across media placements, brand collaborations, experiential events, and other campaign activations.
- Served as the primary client-facing lead, while working with account directors in an internal advisory capacity focused on strategy, creative development, and mentorship.
- Collaborated on internal project management, keeping account directors informed on project progress, timelines, and client needs.
- Provided strategic guidance to the internal team, helping translate client needs into actionable creative and project direction.
Strategy Pitch
Scope of Work
- Holistic brand strategy
- Social media content (feed and story posts)
- Recurring social campaigns with user engagement
- Experiential deliverables (monthly specials menus, event promos/branding)
Social Media Posts
The Team
- Account Directors: Amy Menendez, Charlie Boiler
- Account Manager: Jack Chasin
- Project Manager: Brandon Beltram
- Strategists: Emily Leyfer, Riley Valle
- Art Director: Himali Glor
- Graphic Designer: Leah Torrez
- Producers: Josh Allers, Natalie Dulansky
- Copywriter: Daniel Kovalev
- Media Planner: Tatijana Mandic
- Social Media Strategist: Lily Martinson