The Challenge
Oregon didn’t need another campaign telling students to attend basketball games. We needed to make basketball feel like part of Eugene’s culture.
Our strategy was to bring the energy, personality, and community surrounding Oregon Men’s Basketball off the court and into the city, using a mix of out-of-home, social, player-driven content, and experiential touchpoints to make the team impossible to miss.
Our Strategy
My Role
I stepped into the Oregon Men’s Basketball account after its original account manager left, taking on the client relationship while also serving as AHA’s Director of Account Management. I managed day-to-day communication, helped shape strategy, and coordinated our cross-functional team to bring the campaign from concept to execution.
I also worked closely with our media planner on the campaign’s more complex logistics, advising on billboard placements, media buying payments, and the local government permitting process for our street pole banners. My role extended beyond the creative itself, helping ensure our ideas could actually make it into the real world.
Balancing the account alongside my leadership responsibilities at AHA taught me how to manage competing priorities while keeping the bigger picture in focus. More importantly, it showed me how strong account management can create the space for great creative work to happen.
The Work
- Billboards
- Street pole banners
- Player interviews
- Photoshoots
- Grid posts, reels, stories, etc.
Social Posts
Our Impact
We gave Oregon Men’s Basketball a campaign designed to exist beyond Matthew Knight Arena, bringing the team into the streets, feeds, and everyday culture of Eugene.
The Team
- Account Directors: Jack Chasin, Rachel Bacon
- Project Manager: Kennedy Weber
- Media Planner: Grace Clary
- Designers: Ryan Pham, Jenna Petri
- Art Direction: Oscar Zurita, Caswell Reed
- Copywriter: Riley Kennon
- Producers: Derek Heath + Eli Bogatin
- Strategist: Sami McCarty
- Social Strategist: Eliana Siedelman